Run a drop

A drop is a limited run that goes on sale at a set time, such as 40 mugs at 7pm on Friday. Shoppers queue fairly, and each customer and card can buy only their limit.

Who can do this: You need to be an owner, admin or manager to do this.

1. Choose Drops, then New drop, and give it a Name. Shoppers see it on the countdown.
2. Under What goes on sale, choose Add products.
3. Set when it Goes on sale. Add when it Ends if it should stop before it sells out.
4. Set the Limit per customer, matched by email and phone across baskets, and the Limit per card, checked before the card is charged.
5. Choose Create drop.

A fair start

Everyone who arrives in the first minute after it opens gets a place in the queue at random, so being fastest to refresh doesn’t win. After that, shoppers queue in order. You can change the length of that first window under Fair start (seconds).

Countdown and waitlist

Add a countdown and a waitlist to your store’s pages from the page editor. Shoppers on the waitlist get a text just before the drop opens; the editor shows roughly how many texts that means and what they cost.

On the day

A saved drop shows how many have sold, how many shoppers are checking out and how many are waiting. Once it’s on sale, what it sells and when it opened can’t change. You can Cancel drop at any time.